See clearly. Create boldly.

We're a brand and creative strategy studio that turns the tangled and scattered into clarity.

Let's talk See what we do

WHO WE WORK WITH/

We work with ambitious teams at a turning point.

Brands

We help brands stand for one thing. We cut through the noise and make it clear enough to bet the next five years on.

Brand Positioning & Strategy

Go-to-Market Strategy

Consumer Research at Scale (Sounding)

Naming & Verbal Identity

Content & Communication Strategy

Agencies

We bring fresh thinking to creative teams — at pitch speed, and sharp enough to win.

Competitive Creative Intelligence (Groundwork)

Strategic Briefing & Brief Sharpening

Audience Research (Sounding, white-label)

Pitch Support & Pitch Intelligence

Two-Week Strategic Sprint

Founders & Startups

We sharpen your value proposition before you bet on the market. We find the position that's yours to own, before anyone else takes it.

Brand Positioning Sprint

Value Proposition Canvas

Category Read (Groundwork)

Naming & Verbal Identity

Go-to-Market Foundations

Trusted by the teams behind

PROOF/

Work
that
became
the thinking
behind
everything
after.

Built by senior strategists behind brand work for AB InBev, Scotiabank, Mars and more — 20+ years each, a Cannes Lion and 40+ Effies between us.

Scotia iTrade

Brand repositioningUser research at scaleCompetitive landscape mappingBrand repositioningUser research at scaleCompetitive landscape mappingBrand repositioningUser research at scaleCompetitive landscape mappingBrand repositioningUser research at scaleCompetitive landscape mappingBrand repositioningUser research at scaleCompetitive landscape mappingBrand repositioningUser research at scaleCompetitive landscape mapping

Repositioning DIY investing for a new generation.

When investors change, the trading brand has to change with them.

Cristal (AB InBev)

Brand repositioningCreative platformContent strategyBrand repositioningCreative platformContent strategyBrand repositioningCreative platformContent strategyBrand repositioningCreative platformContent strategyBrand repositioningCreative platformContent strategyBrand repositioningCreative platformContent strategy

A century-old icon, reconnected with the next generation.

Most loved isn't the same as most relevant. Cristal had one and was losing the other.

Interbank

Brand POVCreative platformBrand POVCreative platformBrand POVCreative platformBrand POVCreative platformBrand POVCreative platformBrand POVCreative platform

The bank that frees people from physical and mental weight.

People had stopped carrying their wallet. They never stop carrying their phone.

Alicorp & IDEO — WowMom

Brand launchCustomer studyContent strategyBrand launchCustomer studyContent strategyBrand launchCustomer studyContent strategyBrand launchCustomer studyContent strategyBrand launchCustomer studyContent strategyBrand launchCustomer studyContent strategy

Reframing pregnancy from invisibility to transformation.

Expecting mothers weren't asking for products. They were asking to be seen.

THE TEAM BEHIND THE WORK/

Sergio Terry

Founder & Head of Strategy

Brand and creative strategist with 20+ years across Europe and Latin America. Founder and former CEO of one of LatAm's most awarded independent agencies. He's led work for AB InBev, Nestlé, SAP, Volvo, Scotiabank and Interbank — recognised with a Cannes Lion, 40+ Effies and 70+ international awards. Based in Madrid.

Charlotte Stone

Associate Strategy Director

Strategy director with 20+ years in London agencies including Mother, Fallon, AMV BBDO and Saatchi & Saatchi Wellness. She's shaped brands like Mars, Pepsico and Boots, alongside healthcare leaders GSK, Pfizer and AstraZeneca — with work awarded at the Clios, Effies and D&AD. Based in London.

EXCLUSIVE PRODUCTS/

Human depth. AI breadth.

We turn our skills into products by training AI on our own thinking. Work that once took weeks now takes days — so we scale the analysis and focus on the findings. Built in-house, exclusive to Knots & Dots.

HUMAN

Judgement · interpretationBreadth · speed

PRODUCTS/

Two tools that do the heavy lifting without losing the human read.

Sounding

HUMAN RESEARCH AT SCALE

Consumer research that used to take eight weeks, ready for strategy in two. Synthetic at scale, human where it matters.

Groundwork

COMPETITIVE CREATIVE INTELLIGENCE

The creative landscape mapped in days, not weeks. AI-scaled coverage, human-led interpretation.

See Groundwork →

OUR APPROACH/

Untie the knots.
Connect the dots.

Every brand is tangled in some places, scattered in others.

Forgettable value propositionZero differentiationInconsistent voiceToo many prioritiesUnrepeatable strategyFragmented brand meaningMessaging for no oneStory outpaced by growthSame-sounding categoryRebrand that stalledForgettable value propositionZero differentiationInconsistent voiceToo many prioritiesUnrepeatable strategyFragmented brand meaningMessaging for no oneStory outpaced by growthSame-sounding categoryRebrand that stalled

We clear the tangle, connect what matters, and turn it into clarity that compounds — across markets, teams, and the work itself.

LET’S BEGIN/

Clarity doesn’t happen by accident.
Let’s build it.

Start a conversation →

START A CONVERSATION/

Every good strategy starts with a conversation.

Tell us what you’re working on — a rebrand, a launch, a market you’re entering. We’re here to help.

hello@kad.london